Dumb SEO Questions

(Entry was posted by Aaron Katz on this post in the Dumb SEO Questions community on Facebook, 10/05/2014).

SEO for Dental Practise

Does anyone know a freelancer or consultant that can help my dad`s dental practice with SEO and marketing strategy?  Unfortunately, the budget is pretty low (under $500), but what we are mainly looking for is:

* What changes should we make to the website
* Assistance with keyword research
* Best way to use AdWords or Yelp etc, or if that is even necessary?
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Aaron Katz: Does anyone know a freelancer or consultant that can help my dad's dental practice with SEO and marketing strategy?  ;Unfortunately, the budget is pretty low (under $500), but what we are mainly looking for is:

    * What changes should we make to the website
    * Assistance with keyword research
    * Best way to use AdWords or Yelp etc, or if that is even necessary
  • Jim Munro: Many SEO's here talk in terms of "per month", Aaron. I'm guessing this is a once-off and there is nothing wrong with that but I just want to qualify.
  • Aaron Katz: Yeah this is a once off to get off the ground so to speak.
  • Jim Munro: I understand. I reckon the best deal going is to DIY and ask the hard questions here. Once you have achieved what you are looking for, you could donate $500 to your favourite charity and everybody would feel great about it. :)
  • Blade S: +Aaron Katz
    I can do that. I can perform an SEO audit + guidance. If you want, we can talk more on Hangouts (in writing :D).
  • Jim Munro: There are 15K+ members here who can all perform an SEO Audit, +Blade S ;. They are easy to spot, they're the people who respect this forum's request to not tout for business here.
  • Blade S: +Jim Munro
    The man asked a question, I answered. The man asked for help, I offered. That's why I joined this community, to help, and I think I did in several cases.

    So there's money involved... Well, for what he wants and needs, no one will do it for free. Sure, he can ask questions, which I'll/we'll gladly answer, but he will need to ask 3000 of them, and proper ones, if he wants to really optimize his website.

    I guess he wants to hire someone because he doesn't want to lose more time.

    Anyway, no business here, got it! Sorry for offering.
  • Jim Munro: That is OK. All are welcome here but in the description for the community there is a short list of simple rules to abide by. They are all about maintaining the quality of the content here. Thank you for your understanding and cooperation.
  • Steven Ciccantelli: +Aaron Katz If you can start watching some of +Jim Munro and +Edwin Jonk videos of dumb Seo questions and for a one time per year fee of 50.00 I would start with +Moz Local.
    +Blade S I was once in a bind and +Ian Wortley built my website for free and despite all my efforts to pay him anything he has ignored them.
    +Yext Google adwords and yellow pages are some affordable options.I think +GoDaddy might be another affordable way to go.
    Also there are many free tools like SEM rush and have somebody smarter speak about Google Analytics and webmaster tools.Dont forget about bing and yahoo.
  • Steven Ciccantelli: +Aaron Katz and of course a google mybusiness page is a must.I checked out the prices of the 3d photography and it was about 350.00.So with the 50.00 for +Moz Local you still have 100.00 under budget.
    Use this 100.00 to buy a scanner then scan the business license to +Acxiom Corporation and oh I am still waiting but it seems that it verifies my business.
  • Steven Ciccantelli: +Aaron Katz or use that 100.00 to get a +WordPress premium blog site and use that to create unique content or establish that you are a leading expert in your field.
    Link that to your website some other smart people can explain to you about authorship and other difficult subjects.Start using this profile and follow people like +Tim Capper +martin shervington etc perhaps +Johnny Base +Jim Munro and a plethora of others and just read and blog away.
    Sorry very slow night I even had time to scan and send to you my +Instagram picture of that billboard in Antarctica +Jim Munro.
    Point being that I am not sure how important social media is but best to err on this side of caution and promote your business on every other platform you can think of including Facebook and twitter.
    Some very good stuff on +Moz.
  • Johnny Base: +Steven Ciccantelli ;how is your taxi site doing? I've spoken to a few taxi companies it seems page one can make or break a business. You've been working hard here on google plus and it's great to see people who embrace ;autodidactism. http://en.wikipedia.org/wiki/Autodidacticism It;s really the only way anyone ever figures out any of this stuff. lots of late nights and hours in front of a radiating monitor. Thank you for the kind words!
  • Steven Ciccantelli: +Johnny Base has been ranking number 1.And really rising with the free version of SEM rush I use.
    Yes it is trial and error and sometimes making very costly mistakes but the free info that I glean from G+ priceless.
  • Johnny Base: +Steven Ciccantelli ;that is awesome! keep up the good work! now you can always make a little money helping other taxi companies throughout the country. I speak to them every now and then and many seem a little desperate to get on page one but their budgets are a bit tight. You sould make a SEO dvd or website just for taxi drives and charge $150 a for your step by step program to get on page one. I bet you would sell a bunch ;
  • Unipro Education Pvt. Ltd - Digital Marketing Agency: +Aaron Katz ;you should decide first whether you wan't and SEO service or looking for adword professional but as you said your budget is low you should select a SEO guy or you can also hire any agency.
  • Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:36:05 into the YouTube video: https://dumbseoquestions.com/q/seo_for_dental_practise +Aaron Katz

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View original question in the Dumb SEO Questions community on Facebook, 10/05/2014).