(Entry was posted by Amanda Fong on this post in the Dumb SEO Questions community on Facebook, 05/27/2021).

Rebranding penalty

A client did a very rash rebrand around 4 weeks ago only to find that the new brand name has already been registered in a key foreign market. If rebranding with a new name so soon after the last time will he be penalised by Google?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Michael Martinez: "If rebranding with a new name so soon after the last time will he be penalised by Google?"

No. There is no risk of a penalty.

But it will take Google time to follow the links and connect all the dots.
Amanda Fong: Michael Martinez thank you!
Perry Bernard: Yep will just be a flip-flop and possible delay for Google to reassign value, strictly assuming your redirects are all in place.