Dumb SEO Questions

(Entry was posted by Amanda Fong on this post in the Dumb SEO Questions community on Facebook, Thursday, May 27, 2021).

Rebranding penalty

A client did a very rash rebrand around 4 weeks ago only to find that the new brand name has already been registered in a key foreign market. If rebranding with a new name so soon after the last time will he be penalised by Google?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Michael Martinez: "If rebranding with a new name so soon after the last time will he be penalised by Google?"

    No. There is no risk of a penalty.

    But it will take Google time to follow the links and connect all the dots.

  • Amanda Fong: Michael Martinez thank you!

  • Perry Bernard: Yep will just be a flip-flop and possible delay for Google to reassign value, strictly assuming your redirects are all in place.

View original question in the Dumb SEO Questions community on Facebook, Thursday, May 27, 2021).

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