Hi guys, i`m curious what do you think about these points:
1. We have a page in position 35 and decided to rewrite from scratch. Should rank better or worse? We have a theory that in Google`s eyes this is completely new content which can hurt page ranking.
Our main idea is to rewrite the content to become more suitable for our visitors.
2. What do you think about "content depth" and do you use some tools to help you with content plan?
3. Any successful stories after using techniques regarding the "content depth" to increase your rankings like from position 50 to position 10 or something like that definitely increase SERP visibility?