My average position fluctuates every week

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Richard Hearne: Your search queries vary every day and week, so why would you expect your average position to remain static?
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  Jacob Elbaum: With the amount of search volume we have, I wouldn`t expect it to stay static, but I AM surprised by the amount of fluctation weekly. Do you know what I mean?
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  Michael Martinez: Jacob Elbaum Given the nature of your content, I would say that query interest waxes and wanes with who is watching shows and why. I wouldn`t worry about this. I`ve seen this kind of fluctuation on many sites that are sensitive to news and entertainment consumer search patterns.
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  Andy Mills: It will just be slight fluctuations in domain authority etc i think. Wouldn’t worry too much about such small changes. ( ppc expert not seo as caveat)
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  Dave Elliott: Don`t worry about it. Google algo is in real-time and always making slight changes.
  
  Care about the keywords that bring you traffic and conversions. care about the ones you have tried to target by modifying your content.
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  George G.: You are overthinking it. Avrg means all kws. After page 3 there could be big jumps from page 3 to page 7 and back which do not affect your traffic at all. As Dave said, worry about the kws that bring you money.
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  Albert Prano: That doesn`t seem like much of a fluctuation! Seems normal.
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  Jacob Elbaum: Albert Prano I say it because we have over 75k pages indexed. When an average moved by 1 position, to me that seems like a lot
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  Albert Prano: In my role as webmaster for about a dozen sites (all entirely different businesses/clients), that amount of fluctuation seems typical, if not a bit static -- compared to those that I manage.
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  Jacob Elbaum: Dave Elliott How do you normally concatenate the data of QUERY --> CONVERSIONS? Google Data Studio or there`s something simpler?
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  Dave Elliott: Most of the decent rank trackers will give you keyword and generated traffic estimates and conversion estimate s...if I had to do it manually, then yes, data studio with a blended data table of gsc and GA data would be how to approach it. Not the easiest thing to do...which is why the likes of SEO monitor make money!
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  Jacob Elbaum: Dave Elliott any SEO monitor recommendations for this? I’m assuming the monitor enables you to tag specific events as conversions?
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  Dave Elliott: It`s a rank tracking program but has some really nice functionality that brings in gsc, GA and and does some fancy maths to work out traffic and conversions etc. Really cool program.