Selected answers from the Dumb SEO Questions G+ community.
W.E. Jonk: I don't think there is anything that is "better" because the authorship markup only signals to Google the relationship between the content and a real person or the author. Nothing more, nothing less.<br /><br />However on (not sure about internationalization ;-)) G can present a rich snippet or serve a snippet based on the authorship markup. Mainly webmasters stated that the presentation of the (or any) rich snippet leads to a greater click-through-rate. So I guess you want to know how to make sure the rich snippet is served on ? To be homest I don't know. But what is know is that if a well-know person has the authorship on a unknown site (like a low PageRank site) it is likely that G will serve the rich snippet .<br /><br />I am not sure what you mean by "company authorship"? I assume that the company instead of using a Google+ page is using a Google+ profile, since that is the only way to get an authroship markup for a company. With that I guess that multiple authors are contributing to that profile. First this is against Google's guidelines and personally I wouldn't recommend it. Furthermore, to me, if agent rank goes live (or a version of it) you might lose the power of the publisher and thereby shooting yourself in the foot (in the long(er) term that is) .<br /><br />Sadly I cannot link to a great discussion I had with ;because he only shared it with the extended circle (which is quite large so I don't view it as "private", correct me if I am wrong Masatake). But ;did proposed a similar scheme in that thread... :(<br /><br /> ;<br /> ;
Masatake Wasa: ;Which post are you referring to? I'd be happy for you to copy and paste what I've written, either in the post itself or as a comment. Extended Circles was basically what I had been using to share things more or less publicly, so I have no problems with those posts being shared, reshared, or copied and pasted.<br /><br />I think ;has summarized the situation very well. Authorship should refer back to the Google+ profile of the actual author, and I don't think it is a good long-term strategy to make an attempt to manipulate it. Use the publisher mark-up as well, as you can place both author and publisher mark-ups.<br /><br />My opinion (which is nothing better than pure guesswork) has always been that whatever rank - author or more broadly agent - mediated by Google+ entities will be of minor importance (if at all) in organic search, but will play a noticeable role in personalized search, i.e. when the searcher is signed in to his or her Google account.
W.E. Jonk: ;this one ;<br /><br />Just your random thought where I am wondering too. Really good post btw!
Evolve Online Marketing: Thank you so much for the information, you both covered all bases. ; I'm going with your suggestions and getting the publisher mark up for our place profile, then using individual Authorship mark ups for our blog contributors.<br /><br />If you have a moment, We'd be very grateful for any quick notes on our current blog and SEO for <br /><br />We have seen an increase in Alexa Rank by over 400,000 in the last 19 days simply from posting an informative 400-600 word keyword targeted blog 4 days in a row. ; When we stopped posting, I noticed our rank still increased after I installed a Google Authorship Plug. ; Any suggestions on where to go from here to increase page traffic? ;<br /><br />I ask this because our overall search impressions are up in Google Webmaster Tools, however our traffic to the page is still low.