(Entry was posted by Mateen Arrai on this post in the Dumb SEO Questions community on Facebook, 01/13/2022).

I want to revive an expired domai

I want to revive an expired domain, increase the DA back to what it was and then convert it into an affiliate site in the same niche.When using the wayback machine to view the old website on an expired domain, should I copy the code exactly or do I just need to replicate the navigation structure and copy the content (h tags, text images) onto the urls with backlinks?Wayback machine: https://archive.org/web/

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Christine Hansen: Is it your own design, text, images, programming? If not, this is a definite violation of copyright. Wayback Machine is not a free buffet at all.
Rienzi Mosqueda: Just replicate but not copy. A lot of unknowns to this but bringing back DA is not gonna do anything.
Michael Martinez: You can use the page titles without violating copyright.

If you want to include images, you should use your own. The old images weren`t an SEO signal for any queries the site would have been relevant to, except in image search.

You can use the same navigation but you do not need to copy HTML code. Just reuse the page/section names.

Write your own copy. Think about what you would find useful today. Very often content written years ago isn`t as helpful now as it was then. And my partner and I manage a portfolio of affiliate sites where this an ongoing problem. Even though it`s possible to create "evergreen" content, product pages become outdated quickly for too many reasons to list here.