How to measure the success of SEO?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

• 
  Danielle Chan: To measure the success of SEO, what reports in Google Analytics would be the best to look at? ;
• 
  Rotimi Orimoloye: It used to be simpler (before the whole  ;and much more comprehensive, but now you can make do with some little data from Acquisition -> Search Engine Optimization -> Queries. You only get a few examples though.
  
  While you may also use Landing Pages reports (Acquisition -> Search Engine Optimization -> Landing Pages) to do some form of reverse logic to figure out which pages are doing well on search by observing the values for Impressions, average position, and clicks. ;
• 
  Toni Anicic: For purposes of measuring success of SEO, Google Analytics provides very little options due to not provided keywords. What you can do is track the growth of organic traffic as a whole and the success of the organic traffic (how many goal conversions you get from organic sources, or eCommerce conversion rate in case of an online store). ;
  
  What you really wanna track is, as +Rotimi Orimoloye ;said, the data from your Google Webmaster Tools.
• 
  Rotimi Orimoloye: Oh yeah!!! I'm sorry I forgot to mention that you had to set up webmaster tools data sharing to see that data.
  Thanks ;+Toni Anicic ;:)
• 
  Danielle Chan: Thanks +Toni Anicic and +Rotimi Orimoloye for the tips! I'll definitely take a look. 
• 
  Dave Elliott: * Visitors to site/page.
  * Bounce rate on site/page.
  * Average time on site/page
  
  Are the main metrics to look for. As well as analysing where you get your referrals from(especially if you are active on social media).
  
  I barely look at keywords anymore and certainly not on webmaster tools/GA.
  
  The metrics I care about though are % of traffic going to the site via different keywords and if they are branded on non branded( i do this manually) and search volume vs ranking. I get this from sem rush but most can be got for the adwords tool and maths if you have to do it manually.
• 
  Danielle Chan: +Dave Elliott ;Awesome, I'll be sure to review those metrics. Thank you!
• 
  Elisabeth Bobeck: I would recommend you spend $99 a month and get a Moz Pro subscription. It is the best money you will spend to you help you with your site, they are always looking at myself and how I compare to competition and they even make recommendations on keywords for me. ;