Dumb SEO Questions

(Entry was posted by Danielle Chan on this post in the Dumb SEO Questions community on Facebook, Sunday, February 1, 2015).

How to measure the success of SEO?

To measure the success of SEO, what reports in Google Analytics would be the best to look at?

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Selected answers from the Dumb SEO Questions G+ community.

  • Danielle Chan: To measure the success of SEO, what reports in Google Analytics would be the best to look at? ;
  • Rotimi Orimoloye: It used to be simpler (before the whole  ;and much more comprehensive, but now you can make do with some little data from Acquisition -> Search Engine Optimization -> Queries. You only get a few examples though.

    While you may also use Landing Pages reports (Acquisition -> Search Engine Optimization -> Landing Pages) to do some form of reverse logic to figure out which pages are doing well on search by observing the values for Impressions, average position, and clicks. ;
  • Toni Anicic: For purposes of measuring success of SEO, Google Analytics provides very little options due to not provided keywords. What you can do is track the growth of organic traffic as a whole and the success of the organic traffic (how many goal conversions you get from organic sources, or eCommerce conversion rate in case of an online store). ;

    What you really wanna track is, as + ;said, the data from your Google Webmaster Tools.
  • Rotimi Orimoloye: Oh yeah!!! I'm sorry I forgot to mention that you had to set up webmaster tools data sharing to see that data.
    Thanks ;+ ;:)
  • Danielle Chan: Thanks + and + for the tips! I'll definitely take a look. 
  • Dave Elliott: * Visitors to site/page.
    * Bounce rate on site/page.
    * Average time on site/page

    Are the main metrics to look for. As well as analysing where you get your referrals from(especially if you are active on social media).

    I barely look at keywords anymore and certainly not on webmaster tools/GA.

    The metrics I care about though are % of traffic going to the site via different keywords and if they are branded on non branded( i do this manually) and search volume vs ranking. I get this from sem rush but most can be got for the adwords tool and maths if you have to do it manually.
  • Danielle Chan: + ;Awesome, I'll be sure to review those metrics. Thank you!
  • Elisabeth Bobeck: I would recommend you spend $99 a month and get a Moz Pro subscription. It is the best money you will spend to you help you with your site, they are always looking at myself and how I compare to competition and they even make recommendations on keywords for me. ;

View original question in the Dumb SEO Questions community on G+, Sunday, February 1, 2015).

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