Selected answers from the Dumb SEO Questions G+ community.
Danielle Chan: To measure the success of SEO, what reports in Google Analytics would be the best to look at? ;
Rotimi Orimoloye: It used to be simpler (before the whole ;and much more comprehensive, but now you can make do with some little data from Acquisition -> Search Engine Optimization -> Queries. You only get a few examples though.
While you may also use Landing Pages reports (Acquisition -> Search Engine Optimization -> Landing Pages) to do some form of reverse logic to figure out which pages are doing well on search by observing the values for Impressions, average position, and clicks. ;
Toni Anicic: For purposes of measuring success of SEO, Google Analytics provides very little options due to not provided keywords. What you can do is track the growth of organic traffic as a whole and the success of the organic traffic (how many goal conversions you get from organic sources, or eCommerce conversion rate in case of an online store). ;
What you really wanna track is, as + ;said, the data from your Google Webmaster Tools.
Rotimi Orimoloye: Oh yeah!!! I'm sorry I forgot to mention that you had to set up webmaster tools data sharing to see that data. Thanks ;+ ;:)
Danielle Chan: Thanks + and + for the tips! I'll definitely take a look.
Dave Elliott: * Visitors to site/page. * Bounce rate on site/page. * Average time on site/page
Are the main metrics to look for. As well as analysing where you get your referrals from(especially if you are active on social media).
I barely look at keywords anymore and certainly not on webmaster tools/GA.
The metrics I care about though are % of traffic going to the site via different keywords and if they are branded on non branded( i do this manually) and search volume vs ranking. I get this from sem rush but most can be got for the adwords tool and maths if you have to do it manually.
Danielle Chan: + ;Awesome, I'll be sure to review those metrics. Thank you!
Elisabeth Bobeck: I would recommend you spend $99 a month and get a Moz Pro subscription. It is the best money you will spend to you help you with your site, they are always looking at myself and how I compare to competition and they even make recommendations on keywords for me. ;