How can I structure the product title?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

• 
  Michael Martinez: I think you should keep the titles short.
  
  There are several regular members of this group who have extensive ecommerce experience and I`m surprised none of them have jumped in.
  
  The thing about promoting specialists like artists (and I have worked a couple of sites that did something like this in the past) is that you need to optimize for their brand value.
  
  If you can help build their brand value that`s even better. You want people who are searching for these artists to find your pages.
  
  Leave the details for further down in the page. That information will still be found in search.
  
  Hopefully a few other people will be able to comment. I`m sure Jim will have this question on the weekly video list.
• 
  E Dieter Martin: Thank you. Of course it`s also the plan to have an "About Artist X" page. Some bio and the items on sale linked both ways.
• 
  Tim Capper: Your Artist should be a category - their custom widgets would be the product in that category
  
  All your list of parts and embellishments would be added in product details - you could also create a sub category for embellishments or product tags
  
  Artist category
  Boby Brown Custom Widgets - Buy Direct - ABC Widgets
  
  Actual Product
  Pink Diamond Widget - Boby Brown Custom Widget - ABC Widgets
  
  Something like that - but I am not an Ecomm specialist