Dumb SEO Questions

(Entry was posted by Brenda Michelin on this post in the Dumb SEO Questions community on Facebook, Thursday, May 23, 2019).

Domain name is different from business name

I have a client whose Domain name is different from their Business Name. How do I optimize key words--the domain name or the business name? (For Local search)

Hypothetical:

The domain is officespaceatlanta
The business name is THR Executive Suites

Do I make sure that "office space atlanta" is interlinked, or should it be "THR Executive Suites" that is emphasized.


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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Michael Martinez: In the long run they`ll want to be found for both keywords. I think you have to pick one, knock it out of the ballpark, and then switch to the other. Some people would go for both but that`s a tough nut to crack. I guess for me the deciding factor would be how much brand recognition they have and how much more we could build. If there wasn`t much of a brand play early in the campaign then I would probably focus on the generic keyword.
  • Brenda Michelin: thank you for your thoughtful reply. This is a new one for me, so I appreciate the help.
  • Stockbridge Truslow: Use both "Website" (Office Space Atlanta) and "LocalBusiness" (THR Executive Suites) markup. The website schema also allows for an "AlternateName" field which can be set to the business name.

    It`s hard to say exactly without knowing a LOT more about this, but it might also be worth branding as something like "Office Space Atlanta by THR Executive Suites".

View original question in the Dumb SEO Questions community on Facebook, Thursday, May 23, 2019).

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