(Entry was posted by Chris Greene on this post in the Dumb SEO Questions community on Facebook, 10/01/2020).
Does having a keyword in URL matter?
Hi Guys,
Does having a keyword in URL matter?
We want to rank for "Covid testing for travel" and close variations with a homepage (which doesn`t contain covid in the URL), however if you look at top ranking keywords most of them have the keyword mentioned in the URL (See examples below). We will optimise all the meta data and content of the homepage around the target keyword, but looking at the SERP results Google seems to be ranking specific pages. I looked at top 100 and didn`t see a single URL which didn`t contain covid, travel, etc in the URL.
Thoughts?
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in the Dumb SEO Questions
community on Facebook, 10/01/2020).