A potential UK web design customer has a 3-4 year-old website with an exact-match domain name: http://county1-keyword.com (the .co.uk domain was taken)
A friend has told him that he should change it to: http://county1-county2-keyword.com as he would like to target both counties.
Should he :
1 Keep the exact match county1-keyword .com domain name
2 Create a partial match domain name (eg http://village-keyword.co.uk or surname-keyword.co.uk) to make him smore easily findable and redirect
3 Create a http://county1-county2-keyword.com and redirect
His site is currently doing very badly in Google, largely due to the terrible finish of the previous web designers - duplicate content within pages and between pages, thin content that doesn`t state what services they offer, plugins left with with lorum ipsum text, no title tags, no h1s, no alt text, not mentioning the local town etc etc. (The only have 8 directory backlinks with http://domainname.com as anchor text so spammy backlinks do not appear the issue.)
We`ve asked him to write some proper content that explains what he does and will clean up the plugins, title tags etc but I am not sure how to advise him about the domain name.
As always, any help is much appreciated!!
