Dumb SEO Questions

(Entry was posted by John Pitcher on this post in the Dumb SEO Questions community on Facebook, 01/07/2017).

Changing exact-match domain name

A potential UK web design customer has a 3-4 year-old website with an exact-match domain name: http://county1-keyword.com (the .co.uk domain was taken)

A friend has told him that he should change it to: http://county1-county2-keyword.com as he would like to target both counties.

Should he :

1 Keep the exact match county1-keyword .com domain name
2 Create a partial match domain name (eg http://village-keyword.co.uk or surname-keyword.co.uk) to make him smore easily findable and redirect
3 Create a http://county1-county2-keyword.com and redirect

His site is currently doing very badly in Google, largely due to the terrible finish of the previous web designers - duplicate content within pages and between pages, thin content that doesn`t state what services they offer, plugins left with with lorum ipsum text, no title tags, no h1s, no alt text, not mentioning the local town etc etc. (The only have 8 directory backlinks with http://domainname.com as anchor text so spammy backlinks do not appear the issue.)

We`ve asked him to write some proper content that explains what he does and will clean up the plugins, title tags etc but I am not sure how to advise him about the domain name.

As always, any help is much appreciated!!
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • John Pitcher: A potential UK web design customer has a 3-4 year-old website with an exact-match domain name: http://county1-keyword.com (the .co.uk domain was taken)

    A friend has told him that he should change it to: http://county1-county2-keyword.com as he would like to target both counties.

    Should he :

    1 Keep the exact match county1-keyword .com domain name
    2 Create a partial match domain name (eg http://village-keyword.co.uk or surname-keyword.co.uk) to make him smore easily findable and redirect
    3 Create a http://county1-county2-keyword.com and redirect

    His site is currently doing very badly in Google, largely due to the terrible finish of the previous web designers - duplicate content within pages and between pages, thin content that doesn't state what services they offer, plugins left with with lorum ipsum text, no title tags, no h1s, no alt text, not mentioning the local town etc etc. (The only have 8 directory backlinks with http://domainname.com as anchor text so spammy backlinks do not appear the issue.)

    We've asked him to write some proper content that explains what he does and will clean up the plugins, title tags etc but I am not sure how to advise him about the domain name.

    As always, any help is much appreciated!!
  • Edwin Jonk: Reading through your post and all the issues, I would check the backlinks. Namely, if most of the backlinks are toxic (and with "spammy" anchor text) it might be better to start over on a new TLD without redicting from the old TLD.
  • John Pitcher: +Edwin Jonk - many thanks and excellent point; according to Moz (just checked), they have 8 backlinks from local newspaper directories/trade directories all with domainname.com as anchor text

View original question in the Dumb SEO Questions community on Facebook, 01/07/2017).