My team setup two landing pages for PPC. They have virtually the same content, but are for two separate cities so the URLs are slightly different and there are call-outs for the location in the c2as, h1s, copy, etc. I wasn’t part of the planning, but am now taking over the account and we are ready to launch. I don’t want any duplicate content or any other penalties, so my thought would be to only use one for organic traffic.
Should I setup a rel=canonical on the one I don’t want to rank? As well as setup a directive for noindex, no follow? Or just noindex?
Thanks in advance!