Dumb SEO Questions

(Entry was posted by Murad Gulaliyev on this post in the Dumb SEO Questions community on Facebook, Thursday, July 5, 2018).

How important to add a different description to products?

I have a question about Product description.
On my website, I`m selling one type of products. I`m different adding Title and description meta tags for each product. But in Description, I`m adding a standard description like sizes and similar parameters.
Question - How important to add a different description to products? Will only meta description enough for this products? How Will Seach engines react to this type of content?

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Selected answers from the Dumb SEO Questions G+ community.

  • Rebecca Lehmann: Search engines don`t use meta descriptions as a ranking factor. Google treats them as a polite suggestion at best when determining what to display as the search snippet, though, so I would write them to be highly relevant to the content and for your searcher`s eyes. If Google doesn`t think it`s relevant enough to the searcher`s query, they`ll just choose a snippet from page text. That said, at scale, similar descriptions that swap out key info dynamically are not going to wreck anything.

View original question in the Dumb SEO Questions community on G+, Thursday, July 5, 2018).

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