Selected answers from the Dumb SEO Questions G+ community.
Lyndon NA: I think you may be confusing things.I understand your question - but the example you`ve given isn`t great.1) G looks at the markup - so it can see the link as it`s in the HTML.2) Yes, there is some CSS that defines "display:none" - but then it`s overriden by a more specific style (as we can see it in the browser)3) If we can see it rendered in Chrome, chances are G can "see" it too.So is your question actually ... "hey, why don`t I see this page in the SERPs?".In which case the answer is that it`s recently been redirected, and G hasn`t caught up with it all yet.
Lyndon NA: Even with JS disabled - that style appears to be overridden.But the links URL is wrong, and gets redirected, by a 302!1) If you are going to use partial/relative URIs, please use the Base element2) All links should ideally point to the end-destination, not rely on redirects to get people to the correct page3) Redirects like that should be 301`s not 302`sYou are making your own life harder :(So ... why on earth is there a "display:none" property?And why are you trying to override it with JS (esp. considering it seems to already be overriden?)?The knee-high boots page is CIR`d - I can see it when I search for a snippet of the cat-desc. text at the top of the page.And it shows the current URI.I don`t see that linked to directly from the main nav ... so I assume it went through the exact same process the chelsea-boots page has gone through?
Lyndon NA: Well, the CSS shouldn`t be a problem - when you disable JS the CSS is overriden by a more specific style ... it should be fine.Add to that the knee-boots category is fine ... so the chelsea ones should be too.But you do need to double check the site and ensure that;1) you update all links to the correct URI2) you deploy 301`s from each old/incorrect URI to the right URI (no redirect chains!)3) you replace all 302`s with 301`s (as per (2)4) ensure all final URIs are in sitemaps, and no redirecting URIs are (looked good when I scanned through it - but do double check :D).Then it`s simply a matter of waiting.If needed - cheat.See if you can convince someone to include a rolling-content section on your homepage ... and what ever G`s crawl period is ... match it with a "new" product/category each period.So if G crawls every 4 days, push a product or category into a block every 4 days so G can see the link from the homepage.(Warning - rolling/rotating links like that can cause minor fluctuations in crawl/ranking, but you`ll likely not notice them)
Greg Kristan: +Lyndon NA thank you for your support! Going through all of the 302`s at the moment via screaming frog trying to map everything out. I`m the only SEO working on the site, so sometimes it`s great to get the community to help out :)