(Entry was posted by Michalis Apk on this post in the Dumb SEO Questions community on Facebook, 07/26/2018).

Best practice to treat a seasonal page

Hi everyone, What would be the best practice of treating a seasonal page which will be back on next year and you donâ€™t want to lose link equity? What if 410 it? Happy to hear and discuss different opinions on this Thanks in advance

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Benjamin James Barker: If it`s seasonal why dont you just append the year on to the title tag and content and leave as it is?
Michalis Apk: To give some more context, it`s a sports league static page that goes around for a few months and then back on next year
Jason Mun: You definitely do not 410 it. 410 code means GONE. Leave it as it is and update it when the season comes around.
Michael Martinez: Do nothing. Keep the URL as evergreen as possible and don`t worry about it.
Michalis Apk: For the time being, I`ve kept it as a 200 with a message that is not available at the moment and will be back next season. I`m just curious to see what other SEOs would do in my position. If anyone got a different opinion feel free to drop it here :) Thank you all
Michael Martinez: My partner and I try to update seasonal pages with new content as soon as possible. We also set calendar reminders.
Tim Capper: We generally just remove from navigation, but leave it live.If its for Xmas - we then add a sign up section for customers to be alerted when the next seasons products are live and ready.
Bill Hunt: We add a countdown timer and sign up for notifications for seasonal info.