(Entry was posted by Alex Harber on this post in the Dumb SEO Questions community on Facebook, 01/19/2023).
Another ridiculous occurrence in my search rankings
Once again I am left absolutely baffled by another ridiculous occurrence in my search rankings. I have by far the best page for the search term "CBD patches" (https://www.cannacares.co.uk/collections/cbd-patches), as well as a substantially better backlink profile.This is of massive concern to how our business operates. This page has been in the top 3 positions for over 2 years now and has now dropped off to page 4. 95% of the pages now ranking above our own are terrible - lacking both useful content AND any substantial backlink profile.While previously when we have had ranking drops, some have suggested that it is as a result of poor E-A-T as a result of being in the health and wellness space. However, having looked at all the competitors ranking above us - none of them have any kind of substantial E-A-T either. This whole episode makes no sense whatsoever to me.I am completely at a loss as to how this has happened.If anyone can help to explain what on earth has occurred I would be most grateful.
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community on Facebook, 01/19/2023).