301 redirect informational page to transactional page, will it pass link juice?
I recently found that informational pages on my website ranked for a lot of keywords I want it to ranked for product pages. I was thinking about redirecting informational page to product pages so it can pass link juice.
However, JohnMu said 301 only pass 100 percentage PR when it’s “close match”.
I wonder say I have page talking about ginger syrup and I redirect the page to ginger syrup purchase page, is it considered “close match”?
I know the intent is kind of different but they are all ginger syrup page on the subject matter point of view.
Also, did John imply that 301 is an “All or nothing” thing? So if page is not close match, it not only can’t pass 100% PR but no PR at all?
Does anyone redirect page of different intent but similar topics before or have any thought about it?
Let me know your thought or experience on this, thanks,