(Entry was posted by Williams Be on this post in the Dumb SEO Questions community on Facebook, 09/26/2019).

Where to send my outbound links?

I have an eCommerce store, Keyword reach done right, internal links all perfect, but I am always looking for where to send my outbound links. What do you advise, I don`t want to send my outbound links to my competitors who have the same product as mine. Any advice?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Richard Hearne: It sounds a little like you`re practicing to some recipe?

First question: why must you have outbound links?

Second question: what is "keyword reach"?
Williams Ben: First Answer: cus I am using Yoast and it suggests that for me.
Second Answer: Keyword reach was a Typo. I mean research
Richard Hearne: Right so. Well, the best answer I can give is that if you have no hugely compelling reason to link out you do not have to. There are some who would say that your outlinks help search engines to determine what your pages are about, and this might have some merit. But I can say that after working with some large global brands that not having m/any outlinks doesn`t hold them back.
Williams Ben: Richard Hearne Thanks for the insight
Michael Martinez: As a strong believer in linking out, I agree with Richard Hearne - if you don`t have a compelling personal reason for linking out you shouldn`t do it. SEO tools are there to make suggestions. You should not allow them to make the decisions for your business and Website.