(Entry was posted by Chris Greene on this post in the Dumb SEO Questions community on Facebook, 09/26/2019).

Calculating traffic growth

Hi Guys, how would you usually calculate traffic growth in traffic after 6 months of SEO. At the end of 6 month we want to show a 25% increase in traffic. The amounts would compound?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Dave Elliott: You`ve done this the wrong way round! Don`t start with the answer and work back unless you really have to.

The way I like to do these things. is find out all my current rankings, assess the competitive landscape, work out what the hell I would need to do to get to top 3/5 for all the keywords I care about and the long tail stuff I`m fairly likely to pick up as part of the modifications.(links and on-page).

Then work out what is actually feasible to do as part of the contract.

That should give me a decent figure as to what i should expect my efforts to reward. Then i will add a figure that is semi plucked out of the air for what i reckon my tech improvements will bring the site each month(i can guess quite well but its hard to know when things will be implemented and how much a page speed improvement will bring in real terms).

Add all your keyword/tech improvements to last years traffic to take account of seasonality etc then fiddle with the line till you are happy.

CAVEAT EVERYTHING VERY THOROUGHLY!