Selected answers from the Dumb SEO Questions Facebook & G+ community.
Sasch Mayer: Most Importantly: A fresh approach with fresh insights, priority access to new information/technologies, and the ability to create compelling content...Other than that it`s a coin toss between AMP and Responsive. Personally I favor a high-quality responsive design... but you`ll find plenty of others who`ll tell you otherwise...
Lyndon NA: I`ll second that.Yes - optimization for UX is important, and so is SEO ...... but you must have something worth peoples time.If you build the site right, proper technical SEO will give you a solid foundation. Good content and promotion will get you links.But without good content, you are simply wasting your time.I`d also look at what is wrong/missing with competitors.Is there another way to label/group/navigate?Is there a way to encourage discussions and attach User Generated Content for maximum gain and promotion?etc. etc. etc.