(Entry was posted by Edwin Jonk on this post in the Dumb SEO Questions community on Facebook, 07/16/2015).

Time to Embrace the Google Knowledge Vault

From exogenous to endogenous signals

An interesting article about why Google would use the Knowledge Vault over Page Rank:

- " given the ongoing scrutiny of Google`s monopolistic search practices by European regulators and criticism of the same by industry insiders "
- " draw from a centralized knowledge base that, though initially derived from humans, is parsed, interpreted, and ultimately directed by a centralized artificial intelligence that is owned by a single entity, in this case Google " Forget Link Building: Time to Embrace the Google Knowledge Vault

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Edwin Jonk: From ;exogenous to ;endogenous signals

An interesting article about why Google would use the Knowledge Vault over Page Rank:

- " given the ongoing scrutiny of Google's monopolistic search practices by European regulators and criticism of the same by industry insiders "
- " draw from a centralized knowledge base that, though initially derived from humans, is parsed, interpreted, and ultimately directed by a centralized artificial intelligence that is owned by a single entity, in this case Google "