(Entry was posted by Pulkit Khurana on this post in the Dumb SEO Questions community on Facebook, 07/16/2015).

Extension-less URLs

Your Help Is Much Needed!

Extension-less URLs.. Does it affects in terms of SEO? Actually one of my client`s projects (londonhotels4uDOT.com) is in the revamp stage? The site includes URLs that end with .aspx extension. If I choose to remove the extension, do I need to opt for 301 re-direct to save the history of site`s URL.

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Pulkit Khurana: Your Help Is Much Needed!

Extension-less URLs.. Does it affects in terms of SEO? Actually one of my client's projects (londonhotels4uDOT.com) is in the revamp stage? The site includes URLs that end with .aspx extension. If I choose to remove the extension, do I need to opt for 301 re-direct to save the history of site's URL.
Jim Munro: I am not an expert, +Pulkit Khurana ;but I think it's been generally acknowledged that crawlers are agnostic to file extensions. If you do opt to go that route, I would display both types initially using rel canonicals pointing to the new version and only 301 after traffic slows down to the old version. I think making the change will negatively affect the site stats long-term but I have this same argument with clients often and rarely convince them either. :)
Pulkit Khurana: Thanks for the reply!

If it affects the site in terms of SEO, I should better avoid it. I don't want that company would bear any loss just because of me.