(Entry was posted by Neil Cheesma on this post in the Dumb SEO Questions community on Facebook, 11/23/2017).

Subdomain for Store?

I am thinking about adding some niche related Amazon products (via woocommerce etc) to an existing website (news/reviews/interviews/good content). The Amazon `store` would probably look better with its own theme and menu. I am assuming a sub-domain would be the best option for the `store`?. Any comments welcome.

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Michael Martinez: It doesn`t matter if you use a subdomain or a subfolder. You can isolate the store from the rest of the site or cross-promote the heck out of it. It can use the same theme as the rest of the site or a different one. I have done it both ways for 20 years. All that matters is that you are happy with what you have.
Neil Cheesman: For info - Siteground had to reinstall the SLL certificates on both domains on this account and that resolved the issue.