Starting a new website because the previous site was penalized.

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Greg Kristan: If we wanted to restart a new website (new URL new content / basically everything) because the previous site was penalized, would we be in trouble having the same Google Analytics code associated to the new site (after we take down the old site and have no 301 redirects)?
  
  Thanks!
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  Edwin Jonk: No.
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  Jim Munro: I think +Edwin Jonk ;is right generally but it might depend on the penalty. If your site was de-indexed for something egregious for example, it's possible that related sites might be at risk as well as those of your children's children. :)
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  Edwin Jonk: +Jim Munro ;I agree, if you are really a blackhat king G might look at those things. To be honest I think they look first at the "who is" because G analytics is a separate product and they G wants keep keep them separate and G probably build some walls between the different products... ;
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  Jim Munro: I don't doubt that they are separate products, Edwin, but would they need to call GA to match two IDs in source code?
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  Edwin Jonk: They can match the two from the search index. Still I think they rather go for public resources than to point to a G analytics. But they would only do those things for blackhat bots. In other words, it doesn't make sense to do this for "normal" webmasters.
  
  Maybe adsense might trigger it sooner...