Dumb SEO Questions

(Entry was posted by Cheryl Microutsicos on this post in the Dumb SEO Questions community on Facebook, Thursday, May 20, 2021).

Should I recommend them to do their own paid ads?

A client of mine has excellent organic positioning for the name of their company, let`s say it`s "compusoft" A competitor now has a paid ad that comes up first on some searches for the search term compusoft. Should I recommend they do their own paid ads for that term even though they already come up first on that term everywhere in the organic results? Is there any way to address this? I don`t think any seo work will help as they already come up as just about every link on the search term since it`s their domain name and company name.
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Tim Capper: If their name is trademarked - they can request the ad be removed

  • Cheryl Microutsicos: Tim Capper the ad does not mention the name or the term but I can only assume they used it as a keyword? How could I find out?

  • Josh Levenson: Bid on your brand terms as a defensive measure. Make it more expensive for competitors.

View original question in the Dumb SEO Questions community on Facebook, Thursday, May 20, 2021).

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