Dumb SEO Questions

(Entry was posted by JL Faverio on this post in the Dumb SEO Questions community on Facebook, Thursday, September 13, 2018).

Set and forget SEO

Is there any (any at all) SEO tasks you`re able to "set and forget" for any amount of time?

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Selected answers from the Dumb SEO Questions G+ community.

  • Michael Martinez: All of them. Not sure what you`re looking for. Let me turn the question around. What kinds of SEO tasks do you feel require constant attention? That might help others identify what significant tasks they are "setting and forgetting" with confidence.
  • Michael Martinez: JL Faverio Well, I use the Cpanel/Comodo SSL certificate system to keep our sites` encryption certificates up-to-date. I tried doing Let`s Encrypt manually and that turned out to be a disaster. We use some of the popular SEO plugins that, say, automatically generate XML sitemap files but I often disable that feature because the more plugins you run on a site the greater the load it creates for each page view. I`ve used dashboards that collate reporting features from multiple sources but I don`t consider that to be "set it and forget it". We use Akismet on our WordPress blogs to catch spam comments, but we also require manual approval of new commenters. Anything that can be automated helps, but eventually you have to go back and check to see what the software has been doing.
  • JL Faverio: Well for example, we have a group that checks GSC accounts for crawl issues etc weekly, GMB listing messaging and review replies as soon as possible, review outreach, content creation etc.
  • JL Faverio: Michael Martinez yup, I am eager to learn how to better streamline production and tasks so we can spend more time on sales and branding.
  • Michael Martinez: Well, we also use plugins to automatically update themes and plugins. That is a REAL time saver when you manage 100+ Websites. But there is a risk that some bad update will break every site in your portfolio.
  • Micah Fisher-Kirshner: Yes, tools that check on changes for me so I don`t have to remember to check. :p
  • JL Faverio: What tools do you use for this?
  • Micah Fisher-Kirshner: JL Faverio SEORadar, SEMrush mainly
  • JL Faverio: Micah Fisher-Kirshner thank you! :D
  • Linda Caplinger: Micah Fisher-Kirshner i keep forgetting to check out your toolset. i`m using SF and searchmetrics for most things.
  • Micah Fisher-Kirshner: Linda Caplinger save your sanity then! Lost track the number of times it has found things that I would have missed.
  • Linda Caplinger: Micah Fisher-Kirshner searchmetrics is pretty good for that, but i can`t find things like orphan pages as i can`t get access to the gazillions of servers that we have. what do you like most about each of those 2 tools (seoradar and semrush)?
  • Micah Fisher-Kirshner: Linda Caplinger while I`m a fan of Searchmetrics, SEORadar is far more comprehensive for SEO changes, even allowing for custom XPath monitoring, competitor changes monitoring, and visual changes.With SEMRush, at a smaller company it`s more cost affordable for what I can work with, faster (way way faster tbh), and usually has more updates to their system to analyze new SEO things that come up.
  • Linda Caplinger: Heh, parameter handling in Google Search Console is the only thing that comes to mind for me. But if you have a web team, they`re sure to do things that make that even impossible to "set and forget".
  • Dan Thies: All of it, pretty much.
  • Perry Bernard: A site I own dominated search in NZ for just about everything "seo" related. Recently someone said to me "you must spend a lot of time constantly working on that" - truth is: 5 years ago I did all the things I thought were right, and I did it a lot. Then after I thought I had a full spread, I virtually walked away from it. Amazing, it held #1 position for over 100 indutsry terms for the following 4 years, almost non-stop, until recently I took it down because of change in focus. So yeah - it`s possible to set and forget a lot, so long as the point at which you `forget` it is an advantage point that is suitably future-proof as far as Google goes.

View original question in the Dumb SEO Questions community on Facebook, Thursday, September 13, 2018).

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