Dumb SEO Questions

(Entry was posted by David Gaskin on this post in the Dumb SEO Questions community on Facebook, Thursday, January 21, 2021).

Passing SEO value from the closing store to the remaining store

Hey guys,
So a client has two related businesses but separate store locations/websites. One of those businesses is closing and we want to preserve/save any SEO juice from the closing business and pass it on to the remaining business.
I figure 301 redirecting everything from the closing website and trying to spread the links/redirects across relevant pages to the remaining website, and letting google know (Google My Business, maybe Search Console) that the property is closing should do it.
Am I missing anything?
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Selected answers from the Dumb SEO Questions G+ community.

  • Todd Weise: From a UX perspective. Maybe a message on the destination site indicating the change. You could also do some pre-change messaging on the that is going away that things will change. That preps any future Return visitors with some knowledge for what to expect.
  • David Gaskin: Todd Weise good call
  • Todd Weise: David Gaskin depending on your platform sophistication and/or devs you could even put something on the new target site conditionally based on it being a redirect. It’s just that you’d have to redirect with a querystring value or something to signal to the new site to run the code for that messaging. And also make sure you tell GSC to ignore that querystring
  • Richard Hearne: Todd Weise If they are separate brands you may want to create a new page on retained site related to the old brand. Quite a lot of this advice really depends on the underlying characteristics of the 2 businesses/websites, so you`ll have to objectively decide what`s worth doing based on your situation.
  • Brenda Malone: Don`t forget to keep paying for the domain! Maybe even pay for 5-10 years upfront.
  • David Gaskin: Brenda Malone do you mean the discontinued domain?
  • Pooya Dubash: Don`t forget to update your Gmb with details, helps both Google and the customers

View original question in the Dumb SEO Questions community on Facebook, Thursday, January 21, 2021).

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