Selected answers from the Dumb SEO Questions G+ community.
Richard Hearne: What will your target users search for? Unless you expect them to type widgetstuff into Google, then you`re focusing in the wrong place.As to the messy META description - do you include the phrase "widget stuff" in your META description? It`s normal for Google to rewrite the snippet and NOT use your META description, and it frequently happens. But it indicates that Google feels your META description is not a good fit for the query used.