Dumb SEO Questions

(Entry was posted by Nimie Gill on this post in the Dumb SEO Questions community on Facebook, 05/09/2019).

LLC versus without the LLC in citations

How much does it effect the citations if a business has a variation in name of LLC versus without the LLC . In other words some citations pick this up from the state records and some pick up the version used on social media etc.
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Tim Capper: Little to Zero affect
  • Mike Stewart: No difference and doesn’t kill NAP
  • Nimie Gill: Thank you both. How about hiding addresses on all but GMB?
  • Scott Clark: Not recommended. NAP presence *and* consistency is an important local signal.
  • Travis Bailey: Articles of incorporation aren`t that important, in the N portion of the NAP.
  • Nimie Gill: What about if they don`t want their address public? It is visible on the GMB but they would rather not have it everywhere.
  • Travis Bailey: You can hide it on their Google listing. It`s kind of impossible if you want a campaign that will get you anywhere to hide it elsewhere.
  • Travis Bailey: Unless it`s something like underwater basket weavers of greater Northwest Tuscaloosa. Then you practically don`t even need a site.
  • Tim Capper: Some aggregators allow for hiding address - if its visible on GMB then the business location is open to customers to visit during stated hours - if not you should make this a SAB listing.

    Equally if it is a legit business location, why the heck do you want to hide this from customers with directory listings.
  • Nimie Gill: They work from their home, but with the address hidden they do not show up as high on map pack as when the address is shown.
  • Stockbridge Truslow: Make sure your structured data for your Ogranization or LocalBusiness has all the sameAs records that are relevant.
    https://developers.google.com/.../data-types/social-profile

    Google only OFFICIALLY recognizes the list of social networks shown there, but that`s in respect to it building your Knowledge Panel. You can put other things in there (e.g. the Spec itself suggests your Wikipedia page). If there are other sites that have a specific dedicated page about you, you can put those in there and it can`t hurt (and may help) solidifying your identity. I wouldn`t go crazy putting every site in the world, but if there`s a high authority site (not Domain Authority - but real authority) like maybe your local chamber of commerce or something like that - slap it in there.

    That said - if you identify yourself by your official registered name in there and then link to the social profiles that use an informal name - that should do the trick.

    As most have said - it`s not a huge deal either way, but for the few minutes it would take to do it, it wouldn`t hurt.
  • Nimie Gill: Thanks have done that with FB, LinkedIn and Youtube.

View original question in the Dumb SEO Questions community on Facebook, 05/09/2019).