Selected answers from the Dumb SEO Questions G+ community.
Tim Capper: So I work with the largest events furniture hire business in the UK, assuming your site is structurally sound then this is a local campaign and your content will win the day.
Every event that held is a blog post: Theme, images, amount of tables, chairs what type of food, who catered it etc.
Your customers want to know whats possible at the venue.
Create awesome list of suppliers, break them down into, Furniture, Cut & crockery, caterers >> publish and reach out to them to let them know they are included in the list.
Planning guides for >> corporate, event, exhibitions, weddings
Table decorations, table seating >> autumn, winter, spring
The list goes on and on.