(Entry was posted by JL Faverio on this post in the Dumb SEO Questions community on Facebook, 12/07/2017).

Can you add a vanity phone number to GMB?

Can you add a vanity phone number to GMB? ex. (000) 555-BUGS

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Jobin John: Nope. Vanity numbers should be entered numerically. Check: under Primar Phone https://support.google.com/business/answer/3370250?hl=en
JL Faverio: Hmm... I`m just concerned about NAP consistency.
Jobin John: I would keep the normal phone no. format when doing citations however use Vanity no. format on traditional marketing platforms like flyers, brochures etc.