Is there something obvious I am missing?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Bill Wolf: Backlink text and quality/usefulness of content?
  
  
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  David Corwood: Bill Wolf sorry, I`m a complete a novice. Are you able to elaborate?
  
  
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  Gage Rael: Drop the website for me to check out, I can offer some advice
  
  
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  David Corwood: Gage Rael Thank you very much. Www.nextwaveprinting.com
  
  NEXTWAVEPRINTING.COMScreen Printed T shirts | Printed Clothing | Nextwave Printing | NorthwichScreen Printed T shirts | Printed Clothing | Nextwave Printing | Northwich
  
  
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  Bill Wolf: The text used by other sites when linking to your pages and whether or not your pages content fulfills the intent of the search queries they`re targeting.
  
  
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  Bill Wolf: But Gage is right, a link and the term you`re targeting will help us give you more specifics.
  
  
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  Alex Crump: If the queries you have "no interest" in ranking for is pertaining to your page you might want to consider ranking for those terms, after all those are the queries people are using to find your site. Remember it`s about what the end user is looking for hence those queries, not about you and what YOU want to rank for. If you want to rank for specific queries then you need to make sure your content reflects infomation regarding those queries.
  
  
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  Josh Levenson: Pay attention to your audience, not tools.
  
  
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  Michael Martinez: " understand the importance of Domain ity"
  
  Not important for SEO. It`s a predictive metric but not always accurate.
  
  As a general rule for SEO, if whatever you`re doing isn`t working, try something else. That is, if you`re not happy with how you`re composing and optimizing the content for your site, try to break out of the boundaries you`ve set for yourself. Experiment a little.
  
  
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  David Corwood: Michael Martinez Thanks Michael. I have been experimenting recently. I paid for someone to have a look at my site a while back (albeit not a lot, and you generally get what you pay for) and it wasn`t working out. So I`ve decided to have a go at things myself. Fingers crossed I will get there eventually.
  
  
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  Devendra Pandey: Hey David There are multiple factors that helps to push your website higher on ranking. There is no quick fix, but you surely need to follow the onpage and off page optimisation strategies. Most Important your website should be perfectly optimised so that google likes it and you also like the content/topic you place on the website. This is important because you can place better insightful content which is liked by google. Once onpage is perfect, you can try to acquire some quality backlinks from related niche backlinks..
  
  
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  Perry Bernard: Green lights in Yoast SEO will not give you rank in Google. The best optimised sites don’t earn or care about green lights.
  
  
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  David Corwood: Perry Bernard hence the laughing emoji.
  
  
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  James Fuller: Not sure if you`re using WordPress or other content management but if you are or if you use a template be sure to remove all of the default content including media, pages, blog postw, etc. They can really mess up your SEO. make sure all of your content is on topic. Use a new page for different key phrases, products, services, etc. Google is looking for good organized website structure. Having multiple pages for the same key phrases can confuse google. make sure each page has exactly and no more than one H1 header. utilize your meta tags on all media, i.e. alt text, description caption, title, etc. Google reads those meta tags and will use them the categorize images and video when doing image or video search. If you can rank your media it helps heaps. SEO apps are a quick fix but not generally the best fix. again, remember to remove all placeholder and sample text, pages and media including the ipsum text.
  
  
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  Shaik Khaleel: try to post backlinks in high quality websites
  
  
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  Alissa Janiecce: If your ranking for terms you have no interest in ranking for look at your content. But IMO, a SERP is a SERP. Its generating traffic.
  
  
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  Shaik Khaleel: I had recently analyzed that how can we rank our website on serp then i got very effective method is guest posting
  
  
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  Ammon Johns: Print really is a much more competitive market than many realise. Most of the very first webdesign agencies were print shops diversifying from designs on paper to designs on screen. Many of the first SEO agencies were those exact same print shops that diversified into promotion as well as design. It always seemed like in any country in the world, if there was a print shop that did design on paper, they also do webdesign, and they also therefore try to be competitive in SEO (even if many fail to quite become `pro` at SEO, they still try).
  
  Therefore all the baseline and basics of SEO are only that - the basic baseline. To rank you have to be just slightly better than the very best rivals at SEO, especially if they have the advantage of potentially years of head start on building backlinks, citations, and brand.
  
  In addition, on the national and international level there are always some serious heavy-hitters, who either use mass-market, mass-production, to force down the price expectations, or just have immense brand power and spending power for marketing campaigns of all kinds (including pro SEO agencies).
  
  All of which is to say, yes, this is a highly competitive market, not to be underestimated in terms of difficulty. This is right up there with travel and hotels.
  
  To get anywhere in this market situation, it is not just about the SEO tactics, because you can expect all of them to have SEO tactics, but much more about your overall strategy. About differentiation, fighting on the niche sub-specialisations the dominant players are weak on, because even if they realise what you are doing, at least they have to fight from scratch on those niches too, not having that headstart advantage putting you years behind on those niche terms.
  
  At the same time, you have to be thinking long-term, and slowly chipping away at their lead and head-start, realising it could take a couple of years to catch up, but realising that head-start only gets bigger with waiting or delay.
  
  
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  David Corwood: Ammon Johns Thanks for the very detailed response. My business only consists of me at the moment, and consequently I am responsible for sales, production, admin, accounting and marketing. The amount of time I get to spend on things like SEO is very little, and when you are a complete novice it can become overwhelming. Especially with all the other tasks I have to worry about. If my business had the income I would just pay a specialist, but unfortunately I am working to a tight budget.
  
  I think you may have hit the nail on the head though. I need to find a less competitive niche within screen printing and chip away at that, and slowly build from there.
  
  
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  Ammon Johns: David Corwood exactly. Or even if not less competitive, if you focus all your (limited) force on a small point, while the `enemy` have divided their force widely, you may force through.
  
  In military strategy, this is a `spearhead` approach. Maybe initially just focusing all your effort on a single kind of printing, or on a specific niche material. Find something to be genuinely the best at, however small that niche, and then once established you have a breach to widen.
  
  
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  Brooke Love: Run your published blogs and see what they score in INK. It will give you a compatible analysis (directly competitive content) and show you what concepts need to be added to the article to perform better than your competitors. If you need more explanation I’m the Head of Customer Success and also a novice. The tool takes out the guesswork. https://inkforall.com/?utm_campaign=user_referral...
  
  INKFORALL.COMSEO Web Content Writing Editor Powered by AI | INKSEO Web Content Writing Editor Powered by AI | INK
  
  
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  David Corwood: Brooke Love Thanks. That looks super useful. I will give it a go.
  
  
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  Brooke Love: David Corwood absolutely, I wrote in INK for the first time and thought to myself this is the FIRST piece of content that ever had a chance of being found. oh if I could resurrect those retired sites.
  
  
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  Brooke Love: Side note if you want to use it and try it, drop a message in the live chat and we will get you one. We can run a piece of your content together on a web share and save you some time
  
  
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  Faisal Hasan: Green light doesn`t fill bank account.
  
  
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  Rufino Lagundaon Jr.: David Corwood Get a handle on SEO by optimizing your website automatically with Alli. It help to rank my website in google https://www.alliai.com?lmref=3v68Bg
  
  ALLIAI.COMAlli « Artificial Intelligence for SEOAlli « Artificial Intelligence for SEO