I wanted to implement directories in my backlink profile

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Stockbridge Truslow: If you have a good, short, and impactful mission statement and company overview description - I`d be using that everywhere.
  
  Whenever we onboard a new client - I ask for two key things (well, I ask for a lot more than that, but these are the two things relevant to this question).
  
  1) Give me a tagline - 10 words or less. 8 words or less is better. The tagline is representative of your overall mission statement and something that quickly and easily gets attached to your brand.
  
  2) Give me your Elevator Pitch. In marketing, the "Elevator Pitch" is what you can say to someone that describes your business and creates a desire to learn more - all within the 10 seconds you`re traveling between floors on an elevator. On the web, that`s a short paragraph (two sentences at most) that accomplish the same thing. It, in very few words, encapsulates all of what you do, what makes you unique, and your mission.
  
  That elevator pitch statement is hard to come by. You try things, throw ideas up on the wall and see how they work out. You mix and you match and you can spend hours and weeks on coming up with that perfect pitch (and even once you`ve found one - you`ll end up revisiting it and revising it over time to make it even better).
  
  Once you have that statement, though - USE IT. If you`re given only a few words - then use your carefully crafted tagline. If you`re given a bit more space for a description, then use your pitch line.
  
  This actually helps SEO - if you have a good one, anyway - because in just a few dozen words or less - you`re painting a much larger picture - who you are, what you do, and what makes you stand out from the crowd. It defines your entity - and then, when you use that in multiple places, it helps to tell the search engines that it`s not just a - but it`s "this particular that does "
  
  In other words - it`s not just any old "Bob`s Roofing" - it`s that very specific "Bob`s Roofing" that "Has been installing, repairing, and servicing household and commercial roofs in Walla Walla, Washington since 1994."
  
  
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  El Bikito: Stockbridge Truslow I will add the elevator pitch to my onboarding checklist. Thank you so very much. Appreciate it.