Rob Watts: Some of your product images are a hybrid of text and image. You could potentially split those out into words important to the ranking aspiration. I do t know how prevalent this is sitewide but this could be an opportunity for adding textual depth and relevancy even
Christine Hansen: What`s often missing in product catalogs transferred to the web is the personal aspect. I`d replace the standard contact graphic under Products Navigation with a personalized aspect. On all product pages, I`d insert a picture of the specific salesperson that is selling the product. A salesperson varies from product category to product category or even product to product. I am sure that there are salespeople allocated to each product category. I`d include a tiny CTA text, direct mail, direct phone number to the specific salesperson, and a small form mail right underneath. With this approach, the company signals human authenticity, that the company is open for sales, and any sort of question a potential customer could have, will of course get an answer. Argument from the company`s sales aspect is that each salesperson is finally able to benefit from the web along with the more traditional sales channels. If you don`t use this approach, I`d as a minimum change the contact graphics to html-text on all pages.