Dumb SEO Questions

(Entry was posted by Scott Hendison on this post in the Dumb SEO Questions community on Facebook, Thursday, September 16, 2021).

Just the homepage or is it necessary to add it to all pages?

Schema Markup Question
We have a local piano studio and are want to mark up the pages.
I know that there is a “local business” markup available.
Do I add this to just the homepage or is it necessary to add it to all pages?
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Richard Hearne: Homepage is fine. I would not expect to gain too much from adding this. It won`t hurt, but unlikely to draw more traffic.

  • Bill Hartzer: I would add it to all pages. You can also add other schema markup code as well, such as webpage schema and organization schema as well.

  • Scott Hendison: I used to put it in the footer, but a couple years ago started putting it only on the home page and the contact page, after reading somewhere(?) that John Mueller said it shouldn`t be sitewide

  • Adam J. Humphreys: Scott Hendison ya that and in the header for rendering reasons is preferred.

  • Richard Hearne: It`s not that it shouldn`t be sitewide. It`s that it should reference a single unique URI, usually your home or about page. Some sites were adding it to every page and not correctly using URIs, so it`s quite fine to add to every page so long as you always assign the same URI to the entity referenced on all those pages. It`s quite technical, so just adding to your homepage overcomes this particular issue.

View original question in the Dumb SEO Questions community on Facebook, Thursday, September 16, 2021).

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