Dumb SEO Questions

(Entry was posted by Edwin Jonk on this post in the Dumb SEO Questions community on Facebook, 05/03/2016).

How we fought webspam in 2015

" We sent more than 4.3 million messages to webmasters to notify them of manual actions we took on their site and to help them identify the issues. "

versus

" More than 400, 000 spam reports were submitted by users around the world. After prioritizing the reports, we acted on 65% of them, and considered 80% of those acted upon to be spam. "

So spam-reports are a waste of time?? Federico Sasso   > So spam-reports are a waste of time?

Not necessarily:
According to the second sentence there is a 52% chance the submitted spam report would be considered spam and penalized:
400.000 x .65 x .80 = 400.000 x .52 = 208.000
I occasionally submitted some in the past. I never observed any changes but that was in the short run, may be it could take a year to only be considered.

The first sentence puzzles me more. Why?

4.300.000 / 365 = ~12.000 penalties / day

Those are just the committed manual penalties, but I suppose manual reviews are triggered by a greater number of web spam reports and algo detections. Let`s suppose false positives are just roughly the same amount (50% false positives); that would make ~24.000 instances to be checked manually per day.

How many people are powering the web spam team? Those numbers are meant worldwide, and you need a native speaker to evaluate many cases. According to Matt Cutts in 2012, they have a team in US and one based in Dublin manned by "lots of people able to tackle a large variety of languages", and they also leverage employees based abroad.
So let`s suppose there are about 300-500 Google employees worldwide (yes, this guess is a shot in the dark) working daily on web spam.

Let`s also pretend they are poor minions with no leave days, no weekends, who work 365 days a year.
It would mean each of them evaluated roughly 48-80 cases per day. They are poor minions we said, and work 12h per day, with no lunch or pee pauses, so they can allot for each case 6-15 minutes to evaluate and commit in half of the cases the manual penalty. Coordinating takes time: they have to distribute each case by language and competence.
Well, they also have to save some time to evaluate all the reconsideration requests queueing up. So let`s say they have about 5 minutes per instances.

Am I the only one suspecting there`s a huge danger of "collateral damages"?? How we fought webspam in 2015
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Edwin Jonk: " We sent more than 4.3 million messages to webmasters to notify them of manual actions we took on their site and to help them identify the issues. "

    versus

    " More than 400,000 spam reports were submitted by users around the world. After prioritizing the reports, we acted on 65% of them, and considered 80% of those acted upon to be spam. "

    So spam-reports are a waste of time?
  • Federico Sasso: > So spam-reports are a waste of time?

    Not necessarily:
    According to the second sentence there is a 52% chance the submitted spam report would be considered spam and penalized:
    400.000 x .65 x .80 = 400.000 x .52 = 208.000
    I occasionally submitted some in the past. I never observed any changes but that was in the short run, may be it could take a year to only be considered.

    The first sentence puzzles me more. Why?

    4.300.000 / 365 = ~12.000 penalties / day

    Those are just the committed manual penalties, but I suppose manual reviews are triggered by a greater number of web spam reports and algo detections. Let's suppose false positives are just roughly the same amount (50% false positives); that would make ~24.000 instances to be checked manually per day.

    How many people are powering the web spam team? Those numbers are meant worldwide, and you need a native speaker to evaluate many cases. According to Matt Cutts in 2012, they have a team in US and one based in Dublin manned by "lots of people able to tackle a large variety of languages", and they also leverage employees based abroad.
    So let's suppose there are about 300-500 Google employees worldwide (yes, this guess is a shot in the dark) working daily on web spam.

    Let's also pretend they are poor minions with no leave days, no weekends, who work 365 days a year.
    It would mean each of them evaluated roughly 48-80 cases per day. They are poor minions we said, and work 12h per day, with no lunch or pee pauses, so they can allot for each case 6-15 minutes to evaluate and commit in half of the cases the manual penalty. Coordinating takes time: they have to distribute each case by language and competence.
    Well, they also have to save some time to evaluate all the reconsideration requests queueing up. So let's say they have about 5 minutes per instances.

    Am I the only one suspecting there's a huge danger of "collateral damages"?
  • Edwin Jonk: +Federico Sasso Yes you are right. Besides the workload. If you are seeing spam every day all day, your view of mankind degrades. And you might become insensitive.

View original question in the Dumb SEO Questions community on Facebook, 05/03/2016).