Dumb SEO Questions

(Entry was posted by נתן גאידאי on this post in the Dumb SEO Questions community on Facebook, 01/07/2021).

How does Google determine the page language?

Inevitably I am getting into the multiple languages SEO realm and I wanted to know...If I only want to translate my most popular pages and give users an option to read in another languageWill Google automatically direct them to their local language or native language?Which one will it be?Is it based on location? Browser`s language? OS language?How does Google determine?Will it be automatically redirected if Inused hreflang tags?Should I use a canonical tag in order to connect the translated pages to the original page?If I won`t use an hreflang tag or a canonical tag, will Google not know that these pages are connected?Will Google not redirect?What about the PageRank? Will each version have it`s own PR in different scenarios or only if it is done without both tags?
This question begins at 00:25:54 into the clip. Did this video clip play correctly? Watch this question on YouTube commencing at 00:25:54
Video would not load
I see YouTube error message
I see static
Video clip did not start at this question

YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Collins Opara: You have nothing to worry if you use Google translate.
  • Richard Hearne: Collins Opara I suggest you go away and test a few pages with Google Translate content. You`ll find pretty quickly that Google will get bored. Bottom line: Google does not want you publishing content via Google Translate. Use Google Translate to translate, but don`t republish those translations.
  • Collins Opara: Richard Hearne Of course I wasn`t talking about publishing the translated version, just for the translation purpose, still go ahead and target your keywords.
  • Richard Hearne: Yeah, I think the OP is asking about published content.
  • Richard Hearne: You could write a large paper in response to all these questions. I`ll try to answer a bit. My replies are based on working with enterprise sites across 20 or more langs.> Will Google automatically direct them to their local language or native language?Yes> Is it based on location? Browser`s language? OS language?First 2, and probably some other factors which you wont need to concern yourself about.> How does Google determine?Logged in user settings, browser accept langs, user location, Google ccTLD etc.> Will it be automatically redirected if Inused hreflang tags?HREFLANG is a signal you can provide which helps Google to understand different translations of the same piece of content. They will then swap in a more appropriate language for the searcher if your page ranks.> Should I use a canonical tag in order to connect the translated pages to the original page?No. There are some edge cases where you could do so (same Lang), but don`t try this as you`re clearly a beginner. Each language page needs to self-canonicalise.> If I won`t use an hreflang tag or a canonical tag, will Google not know that these pages are connected?If your site architecture is good then you should not be at a disadvantage. Canonical tags only really help when you present mixed signals. HREFLANG tags can give you a small advantage, but not absolutely necessary.> Will Google not redirect?I`ve no idea what the question is here. Google doesn`t redirect anything.> What about the PageRank? Will each version have it`s own PR in different scenarios or only if it is done without both tags?You`re getting too deep now. This shouldn`t matter to you. The answer is each canonical URL will have it`s own PR. Canonical tags can affect this. HREFLANG does not affect PR. It is simply a signal which Google CAN (not WILL) use to swap in an appropriate Lang version of a page in their search results.

View original question in the Dumb SEO Questions community on Facebook, 01/07/2021).