Selected answers from the Dumb SEO Questions G+ community.
Shaf Hussain Brady: Provide good content relevant and regular updates, posts. And share it in relevant places online.
Jody Nesbitt: rank for what, what have you already done, how have you identified your "rank criteria" ?
Dave Elliott: Wite better content on a better domain than the competition. Work out what a better domain looks like! Do you need more/better links, do you need better trust flow are you going up against people that just can`t be caught yet.
Such an open-ended question, so very few sensible answers can be given.
Annie Guest House: Sign up for Webmaster Tools and submit a sitemap containing their urls.