Dumb SEO Questions

(Entry was posted by Neil Cheesma on this post in the Dumb SEO Questions community on Facebook, 10/10/2019).

Global wildcard redirect

Advice please.
A sub-domain that was `propagated` by a `supplier` with several hundred urls - that service has now terminated. Many of these urls will be indexed in Google etc. While the `root` of the sub-domain has been set to redirect - what to do with the rest of the urls? Let Google crawl and find they are 404 - or set a `global` wildcard redirect? (not sure how to do that via cpanel htaccess I guess)
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Michael Martinez: I think in this scenario I would set everything to "noindex". It doesn`t sound like there would be appropriate alternative content to redirect to.
  • Neil Cheesman: Thanks Michael - you are correct in there wouldn`t be a like for like redirect - how and where would I set this sub-domain to no-index?
  • Michael Martinez: Neil Cheesman I would just update every page to use the tag.
  • Neil Cheesman: the urls don`t exist as `populated` via cname - I have added a robots.txt to the sub-domain
  • Michael Martinez: Neil Cheesman Well, the "robots.txt" won`t do anything but block crawlers. I`d remove that. You could install WordPress on the site and set it to noindex everything. They no longer block crawlers. Now in SETTINGS >> READING you just check "Discourage search engines from indexing this site". That will generate a "soft 404" page with a "noindex".
  • Neil Cheesman: the sub-domain was populated via a supplier and that agreement ended a couple of days ago - and now the sub-domain`s content is `defunct`. several hundred urls.
    The main domain has Wordpress... are you suggesting installing Wordpress within that sub-domain?
  • Michael Martinez: Neil Cheesman Yes. As long as you control the subdomain and can install whatever you want on it, you can set up a blog and use it to noindex all unknown URLs. You could also try removing the subdomain in Search Console with the URL removal tool - I think that is still there. But that only works for Google. If the subdomain gets traffic from Bing or Bing partners then the problem persists. So I think setting up a default "noindex" is the best way to go. You`ll have to upgrade the WordPress every time a major change is released but it will upgrade itself for basic security.
  • Rituraj Shrivastava: I would do a wild card redirect just because if there is any link equity in any of those urls that will pass along to your homepage.

View original question in the Dumb SEO Questions community on Facebook, 10/10/2019).