(Entry was posted by Andres Felipe Echavarria Henao on this post in the Dumb SEO Questions community on Facebook, 06/27/2015).

Changing Meta Title and Descriptio

hello can you help me with this question please? I want to know if would be harmful for the rank to change the titles and meta descriptions of a site that have some good positions in SERP, I think the site has good positions because is and old site but it doesn`t have any on site optimization. the site is amicar(dot)cl, thanks

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Andres Felipe Echavarria Henao: hello can you help me with this question please? I want to know if would be harmful for the rank to change the titles and meta descriptions of a site that have some good positions in SERP, I think the site has good positions because is and old site but it doesn't have any on site optimization. the site is amicar(dot)cl, thanks
Jim Munro: Hi +Andres Felipe Echavarria Henao ;. I am not an expert but I think your rankings are significantly dependent on titles AND meta descriptions (because what the user sees in a search engine results page affects the user behaviour). If it were me, I would not try to fix something which is not broken.
Jim Munro: Hi ;Bharathi Priya. Thank you for your participation here but we do not allow self-promotion or active links even though we appreciate your input. Please remove your link to avoid the necessity of removing your excellent comment altogether. ;
Bharathi Priya: Sure Jim. Thats my signature. I will remove it, but i cant find my replies here. ;
Jim Munro: Aaah, well, +Bharathi Priya ; I regret that but another moderator must have removed them because they were outside policy. I am sorry about that but assure you if you post without urls your comments will not be removed.
Bharathi Priya: Thank you!