I manage SEO of a site with 20 Million monthly traffic, but the owner of the site wants to change the Domain. Anyone here with previous experience in this?
Ammon Johns: There are 3 major facts that are all true.1. A migration will always cause some upheaval and temporary loss of traffic, links, bookmarks, etc.2. The owner is always the boss.3. While it may seem crazy to risk this with 20 million visits a month, he`s not planning on shrinking the business, so if he really wants the domain to change, better to do it quickly at 20 million, than wait until it is going to affect the same percentage of 30 million, or 50 million.
Paul David: What is the conversion rate for the site? 20 million visitors is useless if nobody does what the site owner want them to do...The vast majority of visits come from places other than the search engines, from other links, so make sure that the OLD name still resolves.You might take a hit, but doubtful that all 20M visits come from google searcher visits... But work on the "conversion" rate... that is where the money will come from if you are getting any traffic over 100K visits!
Jonathan Samuel: Paul David Good Conversion for the products that we offer.
Richard Hearne: Far busier sites have successfully migrated domains... High risk, but can be managed.
I manage SEO of a site with 20 Million monthly traffic, but the owner of the site wants to change the Domain. Anyone here with previous experience in this? 
