Selected answers from the Dumb SEO Questions Facebook & G+ community.
George G.: you can try this https://support.google.com/webmasters/thread/5820005?hl=enyou can use multiple schema markups on the same page. e.g organization, breadcrumb, itemlist, webpage etc.
Richard Hearne: You should try to always identify your top-level entity, however.
Richard Hearne: itemList if it`s an archive. I wouldn`t ever use article on an archive template. If not itemList then webPage is more suitable than article IMO.
Žilvinas LiutkeviÄius: Richard Hearne thanks for response. Actually there`s a product archive, so that`s why I was wondering about better schema template. At the moment there`s in use product template, which makes more headache
Richard Hearne: You`re best off putting Product on the product pages. That`s what Google recommends.
George G.: this is a good tool to test your markup when ready https://json-ld.org/playground/JSON-LD.ORGJSON-LD PlaygroundJSON-LD Playground