(Entry was posted by Michelle Dear on this post in the Dumb SEO Questions community on Facebook, 04/20/2015).

Better URLs in search results

This may not be basic SEO, but it`s an announcement out of Google Webmaster Central, and I thought I`d share it out. Google has modified it`s algorithm for mobile searches for URLs. To quote Martha Stewart, "It`s a good thing." (maybe. It remains to be seen, I suppose.)

Anyhoo, URLs will show as breadcrumbs (not everyone yet...once rolled out completely, US only). And...
"As part of this launch, we’re also introducing support for schema.org structured data for websites to signal to our algorithms..."

Just FYI. Edwin Jonk Someone has to update:
https://developers.google.com/structured-data/breadcrumbs " Important: Breadcrumb markup with schema.org is not yet supported. "

Or am I mis-reading?:
" As part of this launch, we’re also introducing support for schema.org structured data for websites to signal to our algorithms: "? Better presentation of URLs in search results

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Michelle Dear: This ;may not be basic SEO, but it's an announcement out of Google Webmaster Central, and I thought I'd share it out. Google has modified it's algorithm for mobile searches for URLs. To quote Martha Stewart, "It's a good thing." (maybe. It remains to be seen, I suppose.)

Anyhoo, URLs will show as breadcrumbs (not everyone yet...once rolled out completely, US only). And...
"As part of this launch, we’re also introducing support for schema.org structured data for websites to signal to our algorithms..."

Just FYI.
Edwin Jonk: Someone has to update:
https://developers.google.com/structured-data/breadcrumbs " Important: Breadcrumb markup with schema.org is not yet supported. "

Or am I mis-reading?:
" As part of this launch, we’re also introducing support for schema.org structured data for websites to signal to our algorithms: "
Michelle Dear: Oh, you are expecting consistency? +Edwin Jonk ;, shame on you.