This may not be basic SEO, but it`s an announcement out of Google Webmaster Central, and I thought I`d share it out. Google has modified it`s algorithm for mobile searches for URLs. To quote Martha Stewart, "It`s a good thing." (maybe. It remains to be seen, I suppose.)
Anyhoo, URLs will show as breadcrumbs (not everyone yet...once rolled out completely, US only). And...
"As part of this launch, we’re also introducing support for schema.org structured data for websites to signal to our algorithms..."