Selected answers from the Dumb SEO Questions Facebook & G+ community.
Atish Hemade: 301 redirection code suggestions please.. in .htaccess file HTML TO SHTML www.example.com/test.html to www.example.com/test.shtml
Mark Steenbakkers: +Atish Hemade why do you need the .shtml file extension? If you want to make you website user friendly, I would suggest that you remove the file extension in an url.
Here are both options:
RewriteEngine on RewriteRule ^(.*).shtml$ $1.html [nc] (rewrite .html to .shtml) RewriteRule ^([^.]+)$ $1.shtml [NC,L] (remove the file extension)
PromozSEO: I agree with +Mark Steenbakkers. You can completely remove the extension part from all your URLs with the .htaccess file.
RewriteEngine On RewriteRule ^([^/.]+)$ $1.shtml [L]