Would you use a main keyword in your catchphrase/motto?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Stockbridge Truslow: Random doesn`t really work anymore. In modern SEO a word means nothing until it`s compared to other words around it. First the ones next to it, then the ones in the same sentence, and then the ones in the same paragraph, and even words on the same page.
  
  I put your question into Google`s Natural Language API (https://cloud.google.com/natural-language) and I`ve attached a (partial) screenshot of Google NLP extractor going to work on it.
  
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  Brendon Turner: Stockbridge, that was good. Real good! On point too!
  
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  Sharon Kinney: Stockbridge Truslow oh that`s awesome! I just meant would you use a keyword in a catchphrase?
  
  17h
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  Stockbridge Truslow: I guess maybe I`m not understanding the term "catchphrase" - if you mean your brand statement, then well....
  
  Dodge TRUCKS are Ram Tough. Geico could save you 15% on your AUTO INSURANCE.
  
  Companies do that all the time. They don`t just go randomly tossing that places though. It`s always strategic.
  
  17h
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  Sharon Kinney: Stockbridge Truslow ya, I was actually just trying to stay away from the tagline phrase because people used to add those in footers and that`s not what I meant. I guess I was just asking if anyone had themselves ever used keywords in a specific phrase like that, something catchy that they used in almost every blog post or product description, and it fit.... In theory we kind of know what it would do, but has anyone tried it?
  
  17h
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  Sharon Kinney: Stockbridge Truslow also, gonna be honest, never used the NLP and wasn`t sure if you were trying to call me a bot or what exactly that would be used for in that context, haha, no offense
  
  17h
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  Stockbridge Truslow: Wasn`t calling you a bot - was calling Google a bot. That interface shows how Google actually looks at any block of text and analyzes it - and as you can see from the lines drawn - it`s not just about "keywords" matching up - but it`s in how all the words connect to each other and how they function in a sentence to provide meaning.
  
  I was keying on the "randomly placed in content" part of your statement and suggesting that placement and context of whatever you say is critical, so... no... don`t randomly place things. That`s all.
  
  17h
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  Sharon Kinney: Stockbridge Truslow haha, ok I had never used it like that before, but I get you! I shouldn`t have said randomly, I just meant randomly because every website and how they use it is different. I just meant specifically using a catchphrase that had keywords placed in it. Has anyone done it? Maybe their entire blog is funny and conversational but is about saving cars (and the business is a wrecking salvage yard maybe..?) the superhero catchphrase/motto/slogan comes up alot, and makes sense. That`s extreme and all I can think of right now, but just wanted to know if anyone has seen it done? Not something just placed "randomly" in footers or on pages. ...it`s Dumb SEO Questions... I`d never use it but now I had to ask
  
  17h
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  Christine Hansen: Look up "taglines" which is part of branding usually for a larger company. The making of a tagline is incredibly complex and hard to make. A tagline has to be distinct, emotional, memorable, convey value in a positive manner, and yet short and to point. Some companies replace their whole line of branding, including tagline with a new one, every so years. Fx Carlsbergs present tagline is "Probably the best beer in the world" and at a campaign a few years ago, for the UK market, relaunched a beer with a new improved recipe, they came up with the sub-tagline "Probably NOT the best beer in the world" trying to rebrand themselves on honesty. Also to worry about keywords, search intent, n-grams, categories/subcategories or Stockbridge`s word relations in a sentence would be a bit too stiff if you ask me - Taglines as part of branding are hard enough to make.
  
  23h
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  Sharon Kinney: Christine Hansen definitely. I was just curious if anyone had done it? I was thinking more about a catchy phrase added into blog posts or product descriptions I guess, if that would have an effect?
  
  17h