What kind of content should I write?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Robbie King: Ah thanks.
  
  Well first and foremost I’m writing for prospects. The goal of my content is to answer any questions a prospect using google might have about my product. Aim is to guide and educate. A lot of these will be low comp keywords.
  
  Longer term, Im now sensing the need for two types of content. 1 to please searching prospects, the other for publications to link to.
  
  1d
• 
  Michael Martinez: Robbie King Well, I`m just saying it`s easier to do it that way. Other people may disagree with me.
  
  And when it comes to creating content, experimentation is a good way to learn and practice makes perfect.
  
  So maybe I came down a little too hard on the idea.
  
  1d
• 
  Robbie King: Nice nice. Thanks for the helpful tips everyone!
  
  19h
• 
  Sharon Kinney: I would agree with what he said^ but I did recently have a random company reach out about a very small niche site that was all original blog posts written specifically to hit keywords and provide rich content. Nothing was on the site about backlinking but they offered to pay to post content out of the blue, so it does happen. Again, very niche site. Also a couple posts ranked pretty well for some of those keywords, so I am guessing that is how it was found by the party wanting to link. Hope that helps?
  
  1d
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  Michael Martinez: Sharon Kinney That`s not the same thing. Being targeted for guest posting payments isn`t natural - it`s just a consequence of being found by spammers.
  
  5h
• 
  Sharon Kinney: Michael Martinez ya, I was just saying it happens, not normal
  
  3h