Dumb SEO Questions

(Entry was posted by Lohit Malviya on this post in the Dumb SEO Questions community on Facebook, 11/29/2015).

WHY I am not getting any order on my new website?

Hi all experts, thanks for looking over my post and responding.

I have two websites : leatherhandmadebags dot com (LHB) and Vintageandrustics dot com   (VAR)

LHB was designed and is online since December 2013 , and VAR is online since September 2015 .  Both have different images for same products most of them. 

I made VAR website because the previous one LHB has checkout issues and some basic website errors . so i made a new website VAR using shopify so that while Christmas season i do not loose sales just because of website errors  .

Then the holiday season arrived and i started Adwords for both websites with same budget and same keywords ..

My question : According to my thought the new website VAR is much attractive and better photos then my previous website LHB. even though my previous website got almost 50 orders and newer , better VAR website has not got 1 single order. 

WHY I am not getting any order on my new website ?
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Lohit Malviya: Hi all experts, thanks for looking over my post and responding.

    I have two websites : leatherhandmadebags dot com (LHB) and Vintageandrustics dot com ; ; (VAR)

    LHB was designed and is online since December 2013 , and VAR is online since September 2015 . ; Both have different images for same products most of them. ;

    I made VAR website because the previous one LHB has checkout issues and some basic website errors . so i made a new website VAR using shopify so that while Christmas season i do not loose sales just because of website errors ; .

    Then the holiday season arrived and i started Adwords for both websites with same budget and same keywords ..

    My question : According to my thought the new website VAR is much attractive and better photos then my previous website LHB. even though my previous website got almost 50 orders and newer , better VAR website has not got 1 single order. ;

    WHY I am not getting any order on my new website ?? ;
  • Neeraj Pandey: Correct +Lohit Malviya​ the reason is that first one is your old website. New websites take time in getting established in ranking. What do u mean by better photo? 
  • Lohit Malviya: +Neeraj Pandey ; But does it matter about ranking because i am driving sales using adwords ? not Because of SEO
  • Jim Munro: Hi +Lohit Malviya, thank you for your participation here. :)

    Here is a free service that might give you an insight into what is happening on your site. Please try it for both mobile and desktop versions of your site. http://peek.usertesting.com/
  • On Page Assistant: I suggest looking into your analytics. Try to look where exactly your visitors go after they landed on your website. You can also consider viewing your website on a mobile device. If your old site is responsive, it is more likely that it is going to draw more sales compared to a new, non-responsive platform. It may be a user experience issue for sure.
    
  • Sam “H” Mah: There is one real answer. It's not about SEO, It's about users experience. I guess your old site is easily resonated with your prospect users, therefore they most likely to make an order.

     ;Did you check Google Page Speed ; for both sites?
    Your old website ranks much better than the new website. By the way, there's something wrong with your SSL certficate on the newer website.

     ;
  • Edwin Jonk: From the expert panel in this week's SEO Questions hangout on air on 00:31:01 into the YouTube video: https://dumbseoquestions.com/q/why_i_am_not_getting_any_order_on_my_new_website +Lohit Malviya

    If our assistance with this issue was useful to you, please consider sharing your success story so that others might benefit.
    
  • Jim Munro: Check this link, Lohit. The certificate on this site will only work for a subdomain of shopify.com. Everything else will generate a "back to safety" warning. ;

    https://www.vintageandrustics.com/
  • Lohit Malviya: +Jim Munro Thanks very much for helping to solve my question. Actually i watched video 5 times.. but because of voice cracks i was unable to understand what everyone is saying
    .. could you please write here for me the essence and recommendations given in video .. 
  • Jim Munro: OK, Lohit, but before I do that can you tell me if you get that the reason the site has had no sales is probably because the site does not have a valid SSL certificate? (i.e. every request for https generates a "back to safety" warning and if you are lucky enough to have a https page to rank then googlebot will deindex any https url because it generates a warning.
  • Lohit Malviya: Actually while starting setup on shopify that " FRee SSL for everyone" so i thought my website is under SSL.. but i never noticed that this would impact a lot.. ; and i tried to open website using "https" and it is showing security warning.
    i will ask shopify for this..

View original question in the Dumb SEO Questions community on Facebook, 11/29/2015).