Dumb SEO Questions

(Entry was posted by Saurabh Rawat on this post in the Dumb SEO Questions community on Facebook, 12/19/2019).

Which one are ranking factor for Google?

Could anyone please tell me, which one are ranking factor for Google?Author NameAuthor BioAuthor PageAuthor reputationAuthor social media reputation
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Don Vermeer: None :)
  • Saurabh Rawat: then what about E-A-T?
  • Becky Westmoreland: E-A-T isn`t a ranking factor - it`s a content goal
  • Don Vermeer: Becky fully agree! E-A-T is pure logic. So if you don`t product content in a very dodgy manner or in the medical field youll be fine anyhow
  • Becky Westmoreland: Ranking factors are actual `rules` that directly affect ranking. :)
  • Saurabh Rawat: Ok then there is no benefit of adding author details. Interesting
  • JP Sherman: there is benefit, just not as a ranking signal
  • Becky Westmoreland: There is always a benefit in service to your users.
  • Judith `deCabbit` Lewis: Which one? Did someone tell you these were ranking factors?
  • Saurabh Rawat: Judith `deCabbit` Lewis yes
  • Judith `deCabbit` Lewis: Saurabh Rawat they don’t know what they are talking about. It’s not that simple...
  • Sam Mah: If you focus on article, you need to include those details. I think those are the approach from Google content recommendation.
  • Kim Deschênes: If your site is YMYL it is important to focus on your site EAT. These things could help, yes, if they are done right
  • Ric Rodriguez: None of the above.
  • Tam Frager: Here`s an article from SEMRush that might help.
    https://www.google.com/.../eat-and-ymyl-new-google.../amp/
  • JP Sherman: Ranking factor: no
    Good contextual information that allows google & users to understand relationships: yes
  • Philip Rinaldi: Author reputation is a ranking factor with no EAT Update, no?
  • Saurabh Rawat: Author is not a direct ranking factor, got it. But it helps in site authority and indirectly helps in ranking. What you guys say about this.
  • Roger Montti: I say no. The word "authority" means reliable or trustworthy.

    The myth of author signals comes from the search quality raters guidelines which was meant to be a guide for how to rate the SERPs and not a "whoops" moment where Google accidentally revealed ranking factors.
  • Roger Montti: There is no such thing as "site authority" as a metric or ranking factor.

    Links and other signals of popularity indicate the "authority" of a site.

    BUT... you must to sit down and THINK about what the word Authority means in the context of information retrieval.

    When others link to a page, that means the page is "authoritative." The word "authoritative" means "trusted as being accurate or true; reliable."

    THAT is important because Google and Googlers use the word authoritative but it is the SEO community that calls that word (which means accurate, true and reliable) a ranking factor when the word was used in the sense of a page being accurate, true and reliable.
  • Saurabh Rawat: Thanks Roger Montti

View original question in the Dumb SEO Questions community on Facebook, 12/19/2019).