Don Vermeer: Becky fully agree! E-A-T is pure logic. So if you don`t product content in a very dodgy manner or in the medical field youll be fine anyhow
Becky Westmoreland: Ranking factors are actual `rules` that directly affect ranking. :)
Saurabh Rawat: Ok then there is no benefit of adding author details. Interesting
JP Sherman: there is benefit, just not as a ranking signal
Tam Frager: Here`s an article from SEMRush that might help. https://www.google.com/.../eat-and-ymyl-new-google.../amp/
JP Sherman: Ranking factor: no Good contextual information that allows google & users to understand relationships: yes
Philip Rinaldi: Author reputation is a ranking factor with no EAT Update, no?
Saurabh Rawat: Author is not a direct ranking factor, got it. But it helps in site authority and indirectly helps in ranking. What you guys say about this.
Roger Montti: I say no. The word "authority" means reliable or trustworthy.
The myth of author signals comes from the search quality raters guidelines which was meant to be a guide for how to rate the SERPs and not a "whoops" moment where Google accidentally revealed ranking factors.
Roger Montti: There is no such thing as "site authority" as a metric or ranking factor.
Links and other signals of popularity indicate the "authority" of a site.
BUT... you must to sit down and THINK about what the word Authority means in the context of information retrieval.
When others link to a page, that means the page is "authoritative." The word "authoritative" means "trusted as being accurate or true; reliable."
THAT is important because Google and Googlers use the word authoritative but it is the SEO community that calls that word (which means accurate, true and reliable) a ranking factor when the word was used in the sense of a page being accurate, true and reliable.