Scenario: About 1000 events/shows across 20+ venues each year - each event lasts a few days or a week or two.
The question is - what to do with the `expired` events... two of the leading websites in this market seem to leave the
expired events with the same pages/urls etc
A benefit from this will no doubt be to `capture` some diminishing traffic trail... but... content that won`t satisfy the users although while on-site they might go elsewhere on the site...
The alternative is to delete these urls and let them go to an `optised` (with content) 404 page