This must be good. :)
Dan Petrovic originally shared:
1. Wisdom and perspective from a PR veteran.
2. Some low-budget PR tactics.
3. Occasional creative PR example.
4. Lots of useful, basic and common sense PR advice.
Note: This is a really good guide to basic PR without a single instance actual guerrilla approach. Essentially, Levine mixed up words "cheap" and "guerrilla". He failed to bring up any significant digital PR opportunities, despite his attempt to stay in touch with the trends.
Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke