Wage an Effective Publicity Campaign without Going Broke

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Jim Munro: This must be good. :)
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  Dan Petrovic: 1. Wisdom and perspective from a PR veteran.
  2. Some low-budget PR tactics.
  3. Occasional creative PR example.
  4. Lots of useful, basic and common sense PR advice.
  
  Note: This is a really good guide to basic PR without a single instance actual guerrilla approach. Essentially, Levine mixed up words "cheap" and "guerrilla". He failed to bring up any significant digital PR opportunities, despite his attempt to stay in touch with the trends.
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  Edwin Jonk: From the expert panel in this week's SEO Questions hangout on air on 04:00:00 into the YouTube video: https://dumbseoquestions.com/q/wage_an_effective_publicity_campaign_without_going_broke +Jim Munro
  
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